Movie And TV Recommendation Startup Inveni Closes $483K Funding Round

Minnesota-based startup�Inveni announced today that it has closed a $483,333 seed funding round led by a group of Silicon Valley investors, who asked to have their identities remain confidential. Be that as it may, the latest round of funding brings Inveni's total to $1.7 million. Inveni is a free web service that serves up movie and TV recommendations based on a user's unique tastes. How does it work? Think of it as technology akin to that which drives Netflix's personalization and recommendation features. Inveni's software assists you in creating a customized "Taste Profile" by enabling you to share the preferences you've already established on sites like Amazon or Hulu. Speaking of Amazon, Inveni founder Aaron Weber told me that the startup is being advised by NetPerceptions, the makers of the collaborative filtering software that drives Amazon's recommendation engine.

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